By Edna Gundersen, USA TODAY
On 2001's Summer Days, Bob Dylan sang, "I'm drivin' in the flats in a
Cadillac car," a lyric that comes to life today in the debut of a
multiplatform ad campaign for Cadillac. In a 30-second TV spot, the
music legend, sporting a cowboy hat and shades, steers a black 2008
Escalade across California's Antelope Valley before stepping out to
survey the desert landscape.
He utters one line: "What's life without taking a detour?" The ad
also plugs XM satellite radio, a standard feature in the luxury SUV
and home to Dylan's weekly Theme Time Radio Hour, which this
Wednesday finds the bard spotlighting songs about the iconic auto.
In a long-form online vignette (viewable now at xmradio.com and
starting Wednesday at cadillac.com and mycadillacstory.com), Dylan
cracks, "You know what's even better than a great road tune? Not
having some DJ talking all over it. Unless, of course, that DJ's me."
Print and online ads begin in November.
It's not Dylan's first commercial venture; he has appeared in ads for
iPod and Victoria's Secret.