May 06, 2008
Mitchell Peters, L.A.
Jack Bruce of Cream, Eric Burdon and the Animals, and The Turtles
featuring Flo & Eddie will lead the lineup of the third installment
of Hippiefest. The traveling festival kicks off July 11 at Dodge
Theatre in Phoenix and wraps Aug. 10 at the Pompano Beach
Amphitheatre in Pompano Beach, Fla.
Other acts appearing on various dates are Janis Ian, Badfinger
featuring Joey Molland, Jonathan Edwards, Melanie and former Hollies
member Terry Sylvester. Further information about the lineup is
available via hippiefest.net.
The 22-date tour -- produced by Toby Ludwig and Ron Hausfeld of
Flower Power Concerts -- primarily visits theaters, amphitheaters and
casinos. Ticket prices range from $25 to $75.
Now in its third year, the initial concept for Hippiefest was to
"re-create the '60s generation," Ludwig tells Billboard.com. "For
years I've been wanting to put out a socially [conscious] show,
because our times are similar to my childhood, which was in the '60s.
There are so many concerts out there that don't make a social statement."
To help bring social awareness issues to each concert, Ludwig and his
business partner Hausfeld have reached out to organizations like
Greenpeace and Get Out The Vote. The producers are also urging acts
on the bill to speak about parallels between the '60s and today.
"It's important to be aware of who we are and what we're doing as a
country," Ludwig says. "Sometimes the best way to do it is through a
concert where you have a lot of people together."
When putting together talent for the nostalgic traveling festival,
"We try and put the authentic groups out there, as opposed to just
the name of a group," Ludwig explains. "There are a lot of groups now
that you can buy -- and I don't want to name names, because I don't
feel like getting sued -- that don't have original singers or any
Last year's Hippiefest celebrated the 40th anniversary of the 1967
"Summer of Love," and featured the Turtles, Felix Cavaliere's
Rascals, the Zombies, Mountain Mitch Ryder, Badfinger, Country Joe
McDonald, Iron Butterfly, Denny Laine and Melanie. Some of the acts
on the bill performed at the 1967 Monterey Pop Festival and 1969 Woodstock.