HerRoom Offers Women the Right Support at Affordable Prices
Sept. 24, 2008
DALLAS, TX, Sep 24, 2008 (MARKET WIRE via COMTEX) -- Forty years ago,
a small group of feminists launched the emerging women's liberation
movement by protesting outside the 1968 Miss America pageant and
earned themselves the name 'bra-burners.' In fact, no bras were ever
burned in the protest. Women threw the bras, along with mops,
girdles, pots and pans, and Playboy magazines -- items they called
"instruments of female torture" -- into a big garbage can.
Times have certainly changed. Women no longer view bras and shapewear
as instruments of torture, but rather as an essential support for
their health, as well as the start of looking stylish. Modern women
love their lingerie and HerRoom, a leading online retailer of women's
lingerie, offers bras, panties and shapewear for all shapes and sizes.
Most women know that bras are necessary for proper support as the
breasts have very limited natural support. Women can experience
breast pain for three main reasons: tenderness during the menstrual
cycle, permanent breast pain, and exercise-related pain due to
stretching of the breast tissue. Breast pain and tissue damage have
attracted medical researchers, such as Dr. Joanna Scurr, a
biomechanics professor at Portsmouth University in the UK.
"If women wore the correct form of support they would experience far
less breast pain," says Dr. Scurr. "If we can get that right, the use
of pain medication is reduced and women can be active and lead healthy lives."
She said the big question is why we know so little about the movement
"Sports science has always been dominated by men and for them,
studying breasts is seen as slightly laughable. For women, though,
it's completely credible -- they can see the benefits."
Listen to a podcast interview with Dr. Scurr on the sport bra page of
the HerRoom website. Get all the facts about bras and breast support
and you'll see why modern women are the furthest thing from bra-burners.
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