The Mature Market Institute (MMI) study, Boomer Bookends: Insights
Into the Oldest and Youngest Boomers, compares the "leading edge"
Boomers (those born in 1946) and the "trailing edge" Boomers (those
born in 1964). This is the second year in a row that the MMI
conducted a nationally representative survey of the Oldest Boomers,
those turning age 63 in 2009.
The sample included respondents from the 2007 MMI study, Boomers:
Ready to Launch, who agreed to be re-contacted, as well as additional
new respondents. In this study, to compare and contrast the Oldest
and Youngest members of the Boomer generation, the MMI also conducted
a comparable nationally representative survey of the trailing edge
Boomers, those turning age 45 in 2009. Asking many of the same
questions to each group, the MMI found that they share many traits
and perspectives in common, yet have different attitudes, life
experiences, and goals, just as oldest and youngest siblings do in
the typical American family.
The Oldest and Youngest Boomers : Two Generations in One
The Boomers are a large generation with an 18-year age spread that
began when the GIs returned from World War II in 1946. Some consider
it two generations in one. Many more Boomers were born in the later
years of the Boomer generation than in the earlier years. The Older
Boomers, born between 1946 and 1955, represent 36.7 million, of which
2.7 million were born in 1946. The Younger Boomers, born between 1956
and 1964, represent 40.6 million, of which 4.6 million were born in 1964.
Despite the somewhat smaller numbers, the Oldest Boomers have
received most of the attention in the media and literature about the
generation. The Oldest Boomers, who were often associated with a
rebellious and influential youth culture, are now facing the contrast
of growing up in the sixties, and now living through their sixties.
As children, they tended to live in more traditional households, with
a stay-at-home mother. The economy was good, and the baby boom
resulted in the growth of the suburbs, schools, and consumer demand.
By the time the Oldest Boomers the high school class of 1964entered
early adulthood, they found themselves at the forefront of a decade
of both social unrest as well as social...