http://www.progress.org/2010/jagger.htm
Timing helps Sir Mick Jagger's money making
Songs are creations, yet so are jokes. As jokes spread, it's
impossible for its original creator to be compensated. Which model --
private property or public domain -- is correct for any creation?
Song, joke, whatever? If you tell a joke and don't pay anyone, should
you be arrested for theft? This 2010 article is from the BBC July 11.
by Simon Atkinson
Among the alumni of the London School of Economics, many have gone on
to earn vast fortunes.
The illustrious list includes Easyjet founder Sir Stelios
Haji-Ioannou, French billionaire Delphine Arnault, and financier George Soros.
One of its less conventional former students is Sir Mick Jagger,
whose estimated £190m stash looks measly compared to the wealth of
those above.
But while those riches are ultimately down to his song writing,
singing, and guitar playing -- business nous has undeniably played a part.
His band, The Rolling Stones, have released about 90 singles and more
than two dozen studio albums.
And still selling out huge arenas and stadia, they also control the
touring, the merchandise, and sponsorship side of the business.
But in a rare interview, Sir Mick admitted that he was lucky in the
timing of his career.
"When the Stones started out they didn't make any money out of
records because record companies didn't pay you," he said.
"Nobody got paid. I always wonder if Frank Sinatra got paid.
"Your royalty was so low. If you sold a million records you got a
million pennies. It was all very nice, but not what you imagined you
were going to get."
However things changed as musicians became more adept at controlling
their creations.
This came at about the time the Stones hit what many see as their
peak, which included the 1972 release of the critically acclaimed
Exile on Main Street.
Later the boom in music sales through the development of the compact
disc bolstered the earnings of those on lucrative royalty deals.
"There was a small period from 1970 to 1997 where people did get paid
and they got paid very handsomely," Sir Mick said.
Horace Trubridge, assistant general secretary of the British
Musicians' Union: "They did make money but now that period's done. If
you look at the history of recorded music from, say, 1900 to now,
there was that period where artists did very well but the rest of the
time they didn't."
A quick glance at this year's Sunday Times UK Music Rich List
confirms the thinking.
All the artists in the Top 20 were prominent in the 1970s or 1980s
and include Sir Paul McCartney, Ringo Starr and the family of fellow
Beatle George Harrison.
Also on the list are Sir Elton John, Sir Tom Jones, Eric Clapton and
Robin and Barry Gibb of the Bee Gees. Sir Mick's fellow Rolling Stone
Keith Richards also makes the cut with £175m.
The rest are not performers but those in the wider music industry,
ranging from Sir Andrew Lloyd Weber and Sir Cameron McIntosh -- who
made their fortunes on Broadway and in the West End -- to the music
management moguls of Simon Cowell and Simon Fuller.
And the list is topped by record company executives Edgar Bronfman
and Clive Calder.
Before recorded music, incomes depended largely on the whim of
patrons -- meaning even Mozart and Schubert died destitute.
And in the first half-century of recorded music, rip-offs and
uncertain copyright rules meant some of the great blues artists died
with barely a penny in their pockets.
Most of today's musicians also have it tough -- with the development
of the internet in particular blamed as many choose to download
almost any song or album they like, for free.
And while there has been some success in selling legal downloads,
many industry figures say the technology has also opened up many more
opportunities, forcing artists to become more creative about how they
make money.
Brian Message co-manages, among others, Radiohead and Kate Nash, but
said that in many ways, "music manager" was a term which belonged in
the pre-internet days.
"When you are one of the really valuable artists that's actually
selling tickets for a festival, you'll be paid handsomely."
Booking agent Nick Matthews, whose clients include urban pop artist
Chipmunk: "It's a question of how do you grow that business: recorded
music to ticket sales or merchandise or signed photos or whatever.
And we don't differentiate."
Today, those ticket sales for concerts are the primary way for
musicians to make money.
"A really good set time or good slot proves you are one of the top
calibre artists of that time, it's something agents and artists very
tactically work towards, making sure they have a good presence at
festivals," he added.
Of course all this supposes that making money is the most important
thing to a musician.
All of which is perhaps just as well, given that even fairly
successful musicians find making money difficult.
Horace Trubridge argued that nobody ever became a musician to make
money. "You do it because you love it and it's what you want to do," he added.
"But you need good musicians to create the music we all love and
unless they are not rewarded, unless they can't pay the bills,
they'll drift out of it."
To date, drifting out has not been not a very worrying prospect for
the 60+ year old Rolling Stones.
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